Woodstock Honda Thor Racing has announced an exciting new relationship with Coleman Australia, attracting yet another sponsor from beyond the motorcycle industry.
Highlighting an exciting new trend for the sport, Coleman's targeting of the Woodstock Honda motocross team is hugely important and aligns with the team's ongoing direction to attain greater external sponsorship.
Both leaders in their respective fields with a shared passion for the outdoors, Woodstock Honda Thor Racing and Coleman have a great deal to gain from each other with strong brand cross-pollination opportunities.
Contesting both the national motocross and supercross championships, the Woodstock Honda Thor Racing and Coleman relationship will cover 16 rounds across all six Australian states throughout the 2008 season.
Offering an enormous range of top quality products combined with vast outdoor expertise, Coleman's has solutions for any outdoor activity from camping trips, to a picnic in the park or just entertaining at home.
Established in America over 100 years ago, the company is established as the leading brand name in outdoor markets worldwide, with Coleman products now sold in over 100 countries.
Since the 1940's, Australians have used Coleman products in their outdoor pursuits, recognising the quality and innovation in every product.
Now with hundreds of stockists around the country, Coleman products have become ingrained in Australia's renowned outdoor lifestyle.
"It is very exciting for Woodstock Honda Thor Racing to have Coleman Australia on board this season," said team manager Brad McAlpine.
"Our team's ability to attract support from yet another non-industry sponsor really shows just how much this whole sport is growing.
"Coleman's is a great fit with the team, and I think they will receive a huge amount of value from the relationship; it's a chance for them to access an important market given that so many of our fans are very active, outdoor people."
Christy Kilmartin from Coleman Australia added,
"Coleman Australia has a rich heritage of providing quality, trusted solutions for people who love the outdoors and all it offers.
"The partnership between Woodstock Honda Thor Racing and Coleman Australia is grounded in a shared philosophy to help outdoor enthusiasts indulge their passions.
"As market leaders in their respective industries, Coleman Australia and Woodstock Honda Thor Racing have joined forces to become an outdoors powerhouse helping young riders 'get out and stay out."
For further information regarding Coleman Australia visit
www.colemanaustralia.com.au.
