Industry

Triumph To Enter World Motocross And Enduro Championships

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Ricky Carmichael says he is looking forward to exciting times ahead for the off-road industry with another brand added to the mix and the opportunities that lie ahead for all off-road consumers.

Triumph has revealed that development is well underway on a comprehensive range of all-new competition Motocross and Enduro motorcycles.

This will be accompanied by a landmark moment for Triumph and the MX and Enduro racing world with an all-new Triumph factory race programme, and a commitment to top tier championship racing in both Motocross and Enduro series.

Coming hand-in-hand with this commitment, to race and win at the highest level in the sport, Triumph has also announced that global Motocross legend Ricky Carmichael and five-times Enduro World Champion Iván Cervantes have joined the Triumph family as active partners in both bike testing and preparation for racing.

Nick Bloor, CEO Triumph Motorcycles Ltd, said, “Today’s announcement marks the beginning of a new chapter for the Triumph brand, which everyone at Triumph is incredibly excited to be part of. We are 100% committed to making a long-lasting impact in this highly competitive and demanding world, with a single-minded ambition to deliver a winning motorcycle line-up for a whole new generation of Triumph riders”

Seven-time AMA 450cc motocross national champion and five times 450cc class AMA Supercross Championship Ricky Carmichael is looking forward to exciting times ahead with the brand.

“I am thrilled to announce that I am joining the Triumph family and even more excited to be a part of their new endeavour into the off-road product category,” Carmichael said.

“This is an incredible opportunity for me to join this historic brand, and I am honoured and humbled to be a part of the development and release of their off-road motorcycles. Building something from the ground up is something that really is intriguing to me at this stage of my career. What is impressive to me is Triumph’s dedication, and passion to develop a top of the class product. Everyone that I have been involved with this project from the engineers, design groups, R&D dept., etc., have shown extreme passion for what they are doing and that is a recipe for success and something that I love being a part of. We all share that same passion, and that’s to be the best.

“If you are familiar with the Triumph brand, you already know the quality of craftsmanship is top shelf, and the off-road models will follow suit to their past!

“Not only are these exciting times for me, but it’s an exciting time for the off-road industry to be adding another brand to the mix and the opportunities that lie ahead for all off-road consumers. I can’t wait to see the reactions when these models hit the dealer’s showroom floors,” Carmichael concluded.

Ivan Cervantes has joined Triumph for the once in a lifetime opportunity on working on a ground-up new offroad project.

Five-time World Enduro Champion Ivan Cervantes is equally excited about the opportunity to team up with Triumph.

“I have loved Triumph motorcycles right from being a small kid, seeing them in films and on television,” Cervantes reflected.

“So to be working with Triumph from the beginning of this project is an amazing opportunity for me, not just because it is working with one of the world’s greatest motorcycle brands, but also for being part of building something from zero. It is a dream come true for any racer!

“Like me, everyone I am working with at Triumph is focused to make the bikes the best they can be. I cannot wait to see the bikes competing at a world level, but I also look forward to when I can stand in a Triumph dealer and know I was part of this very special project,” the Spaniard concluded.

An announcement of the timetable for the launch and reveal of the motorcycles, as well as the racing programme and the full story on the product advantages the new Triumph MX and Enduro offer, will follow in the coming months.

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