The QBE Australian Superbike Championships race into 2013 with a fresh new identity.
The logo builds on its predecessor to signify the ASBK brand as current and in keeping with the very latest motorcycle design trends.
The stylised rider and race bike represent speed, performance and progress, attributes which typify the ASBK and all of those involved.
QBE and Motul both return to the logo to signify their increased investment in the country‰Ûªs premier motorcycle racing championship.
To compliment the new identity, an all-new interactive website will soon be launched in order to connect fans and sponsors to the sport like never before.
The visual changes are set to go hand-in-hand with a host of initiatives and improvements that will be released in the leadup to the series opener at Phillip Island in February.
Yarrive Konsky, Director of championship promoter International Entertainment Group (IEG), said 2013 held plenty of promise for the sport and felt the new identity fit well with the ambitions that the ASBK has set out to achieve.
‰ÛÏWe‰Ûªre excited to reveal the ASBK‰Ûªs new identity, one that represents change and progress in what is an integral time for the sport‰Ûªs development,‰Û
