The Grand Prix de France, held annually at the world famous Le Mans circuit, will be sponsored by Monster Energy in 2010 and 2011, thanks to an agreement with MotoGP rights holders Dorna Sports S.L.
Monster Energy produces a variety of energy drinks in the USA and is expanding into numerous international markets, including France, therefore making it a highly relevant sponsor for both MotoGP and the Grand Prix de France.
Commenting on the agreement, Dorna Sports S.L. Managing Director Pau Serracanta stated, ‰ÛÏWe are extremely pleased that Monster Energy want MotoGP to be part of their plan to raise their brand profile internationally. Monster Energy already had a presence in the FIM MotoGP World Championship courtesy of their partnerships with riders and teams and the French Grand Prix title sponsorship allows them to further build on those links with the pinnacle of motorcycle racing.‰Û
