Husqvarna Motorcycles has partnered with AMA Motorcycles Hall of Fame racer and industry icon Jeff Emig.
Emig will focus on supporting the brand‰Ûªs initiatives, projects and products. Emig brings with him a broad range of experience as both a former championship-winning racer and a professional broadcast commentator.
Husqvarna stated that his appeal to the Husqvarna brand, recognition as a skilled professional, and enthusiasm for seeing continued industry success make Emig a perfect spokesperson for the brand.
The timing of this new partnership aligns perfectly with the recent formation of the United States Motorcycle Coaching Association (USMCA); a not-for-profit organization founded by industry professionals who came together for the greater good of the industry, the sport, the coach and the rider. Emig‰Ûªs primary focus as a brand ambassador is to engage on behalf of Husqvarna with the USMCA.
The creation of the USMCA is aimed at lowering the barriers to entry for new motorcyclists, enhancing the safety of riders, setting standards of best practices and raising the overall level of professionalism in the motorcycle industry.