Industry

Honda retain top spot as motorcycles sales start to rebound

Posted:

Click to enlarge
Official figures released by the Federal Chamber of Automotive Industries (FCAI) show that 105,766 motorcycles, scooters and all-terrain vehicles were sold last year ‰ÛÒ a decrease of 8.9 per cent (10,354 units) over 2009.

"The market showed early signs of a recovery in the last quarter of 2010 providing us with some hope of a turnaround in the New Year," FCAI Chief Executive Andrew McKellar said.

"To sell more than 100,000 motorcycles in any year is a good outcome," he said.

"This is a competitive market which will reward buyers intending to take up riding or upgrade their motorcycle during 2011," Mr McKellar added.

"Buyers need to be mindful that they are getting effective value for money; stick with those brands that have a proven commitment to service and quality," he said.

"Be wary of low quality imitations and 'grey' imports," Mr McKellar said.

Off-Road bikes were the most popular segment in the marketplace with 38,423 sales (down 9.7%) followed closely by road bikes with 37,968 sales (down 11.1%).

There were 18,942 ATV sales during the year (down 7%) and scooter sales stabilized with 10,433 sales (down 0.6% units).

Honda retained the top spot in 2010 with 23,086 sales followed by Yamaha with 20,500 sales and then Suzuki with 14,749 sales.

Share Article:

Facebook
Twitter
LinkedIn
Tumblr
Pinterest
Reddit
Email
Print
Action Sports Decals

More News: Latest Headlines

More News: Latest Headlines

AMA Pro Motocross

Brodie Connolly and Alex Larwood Shine as Quad Lock Honda Delivers at Unadilla

AMA Pro Motocross

Jed Beaton Cracks AMA Top 10 on US Debut

Flat Track

Dunker, Whale and Wicks Set for AFTN Showdown at Diamond Park Double-Header

AMA Pro Motocross

Malcolm Stewart Returns to Pro Motocross With Positive Unadilla Comeback

WMX

Lachlan Turner Extends WMX Championship Lead With Unadilla Sweep

MXGP

Jeffrey Herlings Extends Winning Streak as Sacha Coenen Returns to the Top at MXGP of Sweden

MXGP

Jett Lawrence Reclaims 450 Points Lead as Cole Davies Closes In On 250 Lead at Unadilla

MXGP

Jeffrey Herlings and Simon Langenfelder Take Saturday Honours At MXGP of Sweden

MXGP

Lucas Coenen Ruled Out of Sweden as MXGP Championship Hopes Fade

AMA Supercross

Jorge Prado Extends KTM Deal Through 2027 SMX Season

MXGP

Guillem Farres Commits to Triumph as Factory Team Prepares for MXGP Debut in 2027

Enduro

Kyron Bacon Finishes Rookie EnduroGP E2 Campaign on a High in Wales

What's On This Week

AMA National Hard Enduro Championship - R9
Sequatchie, TN
Sunday, August 23rd, 2026
AMA Pro Motocross Championship - R10
Mechanicsville, MD - Budds Creek
Saturday, August 22nd, 2026
MXGP Motocross World Championship - R17
MXGP of Netherlands - Arnhem
Sunday, August 23rd, 2026
Progressive American Flat Track - R14
Peoria, IL
Saturday, August 22nd, 2026
AMA WMX Championship - Round 5
Budds Creek Raceway - Mechanicsville, MD
Monday, August 24th, 2026

Featured:

Blue is Best, But is Better Again in 2027: Yamaha YZ250F First Ride

More Power for the Yamaha WR250F: Two Simple Upgrades That Wake Up the Bike

WR250F Setup Guide Part 3: Why Protection Parts Matter More Than Performance

WR250F Setup Guide Part 2: The Comfort Changes That Make a Bike Feel Like Home

WR250F Setup Guide Part 1: The Free Changes Every Rider Should Make

2026 Yamaha WR250F First Look: We’ve Gone Blue!

What's On This Week

AMA National Hard Enduro Championship - R9
Sequatchie, TN
Sunday, August 23rd, 2026
AMA Pro Motocross Championship - R10
Mechanicsville, MD - Budds Creek
Saturday, August 22nd, 2026
MXGP Motocross World Championship - R17
MXGP of Netherlands - Arnhem
Sunday, August 23rd, 2026
Progressive American Flat Track - R14
Peoria, IL
Saturday, August 22nd, 2026
AMA WMX Championship - Round 5
Budds Creek Raceway - Mechanicsville, MD
Monday, August 24th, 2026