After hitting the ground running last January, Honda has concluded 2012 in top form recording number one market position, growth in three categories and an impressive five models in the top ten according to the 2012 FCAI National Sales Report.
In another positive year for Honda, the top selling motorcycle was the CRF50F Funbike, followed by Australia‰Ûªs number one learner approved motorcycle, the CBR250R. Honda led several categories including ATV, Road, Under 250cc, Naked, Off-Road, Fun, Farm and Trail.
Recording an inspiring year on year growth of 8%, Honda ended the year with 23% market share which, at 5% ahead of the closest competitor is the largest lead since 2004.
While achieving growth in the ATV, Off-Road and Road segments, Honda‰Ûªs strongest growth was in Road where an increase of 20.6% was recorded. Driven predominantly by the hugely popular CBR250R, this growth was supported by newcomer, the CB125e.
Honda Motorcycles General Manager, Peter Singleton is pleased with Honda‰Ûªs positive result.
‰ÛÏThis is a fantastic result for Honda." Singleton stated. "2012 was not without challenges; the market has seen many changes, Honda responded to these changes and enjoyed excellent growth in many product categories.
"We look forward to sales remaining strong as we move into 2013‰Û