Eurosport Television has secured the long term exclusive worldwide television and online rights to the prestigious British Superbike Championship.
Following the success of the two previous seasons MotorSport Vision, which owns the rights to BSB, and Eurosport has agreed a five year broadcasting deal, enabling the digital sports channel to retain the domestic UK Superbike championships up to 2015.
The Eurosport Group's agreement with MotorSport Vision will see the BSB series broadcast live and exclusive in the UK with race action also seen across Europe on Eurosport 2 and on the Eurosport feed in Asia and the Pacific, opening up the Championship to a potential overseas audience in 44 million households across a combination of 61 countries.
Australian Foxtel subscirbers will see the championship on Eursport through the Sports package.
MotorSport Vision Chief Executive Jonathan Palmer said, "I am delighted that MSV has agreed a new five year contract with Eurosport to broadcast British Superbikes live throughout the world.
"BSB is the most successful national motorsport series in the UK, attracting more spectators and a greater TV audience than any other motor racing in Britain, whether on two wheels or four. The combination of the excitement and drama of BSB motor bike racing action together with Eurosport's reputation as the home of the sport's television coverage has meant audiences have continued to climb over the previous three year contract term. Since 2008 a staggering 600 hours of BSB and support class action has been broadcast and both MSV and Eurosport expect this to escalate over the coming years as MSV continues to invest and innovate to drive BSB to be not just the world's leading national bike racing series but rival some world series for both circuit spectator and TV audience popularity," Palmer concluded.
Director of British Eurosport Dave Kerr added, "I am thrilled that we have been able to retain the British Superbike Championship on British Eurosport.
"We have worked really closely with MSV to grow the popularity of this great championship series and I believe this deal is an endorsement of our excellent production, comprehensive coverage and consistent scheduling. I'd also like to thank our increasingly large number of loyal and passionate viewers for making the show a major ratings success for us. Their support has been crucial and we look forward to bringing them even better coverage in the coming years.
