In another first for MOTO EXPO Melbourne presented by InsureMyRide, consumers attending the show on Friday November 28 will be invited to attend the new motorcycle launches, normally conducted exclusively for media.
This VIP customer experience has not been done before in Australia, and will give the general public a first look at the new releases, as well as an opportunity to hear detailed insights directly from each manufacturer.
With many motorcycles set to be unveiled between 10.00am and 11.30am on Friday 28th November, a timetable will be released in the coming weeks.
Event Organiser Troy Bayliss said new motorcycle releases were an extremely important element of manufacturer campaigns.
‰ÛÏWe are really excited to be offering consumers the opportunity to see these brand new to the market motorcycles as they are unveiled for the first time,‰Û