The sport of Supercross in Australia is revving up to enter a revolutionary new era, with the announcement today of a
long-term deal to develop and transform Supercross into a popular mainstream sport in Australia.
Australia‰Ûªs greatest ever Supercross export, AMA and World Champion Chad Reed will lead the campaign to bring the
sport into the spotlight, and will not only lend his experience and direction, but will also compete in the series for the
next three years.
Joining Reed as part of this all new Supercross company will be the highly-credentialed Mike Porra, the current promoter
of the world-renowned Crusty Demons events and founder of the Uncle Toby‰Ûªs Iron Man Super Series.
The nation‰Ûªs Supercross scene will undergo an entire re-launch, and re-invention with innovative ideas in marketing,
event management, sponsorship and public relations.
The vision is clear; establish the sport in capital cities and regional centres throughout Australia and build the identities
of our superstar riders, with a comprehensive and entertaining event experience and a national television package.
The fan remains an equal top priority, with the creation of a complete event experience which will include a sound and
light extravaganza featuring pyrotechnics, interaction between riders and fans and a number of competitions and unique
promotional opportunities.
Within 3 years, the 6 event series planned for 2008 will have expanded to 10 events, with the intention and scope to
stage events in New Zealand and eventually Asia.
This global reach will firm Australia‰Ûªs reputation as a leader in the racing industry, with the potential of attracting stars
from further afar such as Europe and the United States to compete.
For Chad Reed, who recently claimed the runner-up title in the 2007 AMA and World Supercross Championships, the
opportunity to help develop the sport in Australia is a valuable one, and he is elated to be part of the new Supercross
company.
‰ÛÏIt‰Ûªs been my dream to give something back to the people of Australia, both the industry and the public, who have
supported me in my journey overseas,‰Û
