BMW Motorrad has earned recognition for its outstanding work taking out two prizes in the GOOD DESIGN Awards 2013.
In the category "Transportation 2013", the R 1200 GS was awarded the top prize in the motorcycle arena with the film award going to "The BMW Concept Ninety Story" short film, which can be seen above.
The BMW R 1200 GS convinced the jury thanks to its well-resolved fusion of a distinctive design language and an athletic off-road stature. Sporting the typical GS-style BMW Motorrad design, this new rendition of the world's most popular travel enduro is a case study in the stylistic perfection of an iconic two-wheeler.
The BMW Concept Ninety Story is the short film that traces the genesis of the eponymous motorcycle, which was born of a partnership between BMW Motorrad and custom bike manufacturers "Roland Sands Design" to mark the 90th anniversary of BMW Motorrad. The body of this exclusive evocation of the BMW R 90 S was hand-built and reflects the harmony of man and machine in purist, emotional guise.
General Manager BMW Motorrad Australia, Tony Sesto was excited to hear of the result.
"2013 was a record breaking year for BMW Motorrad and the new water-cooled R 1200 GS is at the heart of this continuing success. Sesto commented. "The Concept Ninety is a stunning modern incantation of the legendary R 90 S and the precursor to the R nineT, which will arrive in Australia in the coming months."
"These prestigious awards are further recognition of the amazing products developed by BMW Motorrad and a great way to kick off 2014, he added Sesto.
The GOOD DESIGN Award is the world's oldest design prize and ranks as one of the most distinguished accolades in this field. Founded in Chicago in 1950 by architects Eero Saarinen, Ray and Charles Eames and MoMa curator Edgar Kaufmann Jr., it is presented by the Chicago Athenaeum: Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art Design and Urban Studies.
