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Supercross

Australian Company SX Global Secures FIM Supercross World Championship

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From Left to Right: Adam Bailey (Managing Director – Motorsport – SX Global) Ryan Sanderson (Managing Director – Commercial – SX Global) Tony Cochrane (President – SX Global)

Australian company, SX Global, has been selected to manage and promote the FIM Supercross World Championship over the coming decade.

SX Global brings together the creators of the former AUS-X Open Supercross Adam Bailey and Ryan Sanderson, alongside Tony Cochrane, the founding chairman and driving force behind the creation, development and growth of the V8 Supercars Championship in Australia. Adam and Ryan share deep experience in Supercross, having created and hosted a number of highly successful FIM Oceania Championship events since 2015.

The FIM Supercross World Championship had previously been promoted and managed by Feld and was incorporated into parts of the Monster Energy AMA Supercross Championship until the contract concluded this year.

SX Global will develop and manage a new international series commencing in 2022. This is the first time an FIM World Championship has been conducted by an Australian based company. It is a fitting confirmation for a country with a deep history of success and extraordinary moments in professional motorsports, on two wheels.

Complementing this highly experienced team will be one of the world’s leading financial powerhouses with an established track record of investment in global sport properties, to be announced when SX Global officially unveils its plans for the 2022 FIM Supercross World Championship along with confirmation of new partnerships early in the new year.

With a wealth of global motorsports experience, SX Global is an exciting organization to truly take world Supercross to new heights on behalf of the FIM. Utilizing this experience, the new entity SX Global is now preparing to bring Supercross to a world class global level as the promoter of the FIM Supercross World Championship and reach out to the millions of supercross fans around the globe.

Tony Cochrane – President SX Global added “It’s been a tremendous journey over the past five months to bring our team together with some of the most experienced people in all facets of motorsports now coordinating a sharp focus on Supercross and its global expansion. We would very much like to thank the FIM for their strong support of our vision and plan and in particular its President, Jorge Viegas, who has shown great leadership in working to bring this together in such a short timeframe. Fans have been demanding world class Supercross in so many countries – it’s a special day for all of those fans and at the end of the day, fans are our No. 1 consideration.”

Adam Bailey (Managing Director – Motorsport), concluded, “Supercross’s popularity and growth globally has surged in recent years, so it’s fitting we can now take the sport to the world stage. We intend to uncover new Supercross champions from all corners of the globe while celebrating and elevating current riders to be true international stars. We’ll showcase their incredible athletic ability and fearlessness to the world. We look forward to working collaboratively with the entire motorcycling industry to showcase Supercross to the world.”

Further details on both the FIM Supercross World Championship and SX Global will be announced in January 2022.

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