Motorcycling Australia (MA) and the ProMX Management Team have formed the second major partnership for the 2021 Penrite ProMX Championship (ProMX), welcoming AMX Superstores as the Presented By partner.

AMX Superstores are a leading motorcycle retailer with 14 superstore locations spanning Victoria, South Australia, New South Wales and Queensland and a growing online presence at amx.com.au servicing all of Australia.

Starting in Bayswater, Melbourne, in 2008, AMX Superstores has grown with a national network of 14 massive superstores spread across Australia servicing motocross, off-road, adventure and road motorcycling enthusiasts with a plethora of the best brands in the business.

Motorcycling Australia CEO, Peter Doyle, welcomed the new partnership.

“AMX Superstores have been a major player in the motocross scene for well over a decade, and we are very excited to have them partner with us in the inaugural 2021 Penrite ProMX Championship,” he said.

“It is fantastic to have another major industry partner in AMX Superstores who share in our vison and will be a valued partner in helping us grow motocross in Australia.

“This partnership is a significant investment in the 2021 Penrite ProMX Championship presented by AMX Superstores, which will see Australia’s best motocross riders go head-to-head across eight spectacular rounds.”

AMX Superstores Business Manager, Rob Farrimond, said AMX Superstores is thrilled to be partnering with Motorcycling Australia in 2021 and the ProMX Championship.

“We see this partnership as a massive opportunity to help support and grow Motocross racing at a National level in Australia,” Mr Farrimond said.

“Coming out of a very challenging 2020 year for racing events in general, we feel it is imperative for us to be able to re-invest into the racing community that has helped grow AMX Superstores and to ensure the long-term growth and viability of the Penrite ProMX Championship long into the future.

“I am incredibly excited to see this new partnership with ProMX develop and to further expand on our investment and commitment to motorcycle racing as a whole.”

The Penrite ProMX Championship launches kicks off at Wonthaggi, Victoria on April 11, followed by seven rounds spanning four States and one Territory.