Victory Motorcycles experiences huge growth in Australia


Victory Motorcycles has proven it has a growing place in the hearts of Australians with retail sales growth of 42% in the 2011 calendar year.

An amazing performance when you consider the "Road Motorcycle" segment grew by just over 1% in the same period.

"It's obvious that the market has been looking for a premium motorcycle product that's different from the traditional offerings out there."

Commented Peter Alexander, Managing Director of Polaris Industries Australia and New Zealand "If we had more stock available we would have grown even faster, but with stock shortages, particularly of new models like the High Ball and Cross Country Tour, some customers will have to wait until the first months of 2012 to take delivery of their new bikes."

Victory's parent company, Polaris, also did exceedingly well with 24% growth for the year in Australia, clearly ahead of the major industry players according to the FCAI industry figures just released.

"This is just the start of a major growth phase for the entire Polaris Group" stated Mr Alexander,

"Over the coming months and years you will see a marked acceleration in the product innovation which has driven Polaris to this point, in fact Victory will announce yet another new model within weeks. Combine that with the recent acquisition of the classic "Indian" motorcycle brand and significant investment in electric vehicle technology, you can see our American parent company clearly has the throttle pinned wide open and we're locked right on to their back wheel. Locally we're only half way through our network development plan and hope to have another flagship Victory store open by the end of 2012. So with a growing product range and a growing dealer network, the outlook for 2012 and beyond is only positive for us."

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