Industry

Trail bike magzine merge takes place

Posted:

Today Morrison Media announced the merge of Sidetrack magazine with Trail Bike Adventure Magazine, in what it claims will make a stronger off-road motorbike package to readers and advertisers. "The amalgamation of Sidetrack and Trail Bike Adventure Magazine (TBAM) will make us the strongest title in the market" says Peter Morrison. "With TBAM's package of high quality production and editorial values combined with Sidetrack's 15 year history, and a solid advertising base between both titles, you can see why we are extremely pleased with the merge." Trail Bike Adventure Magazine launched in July 2004 as a quarterly publication, last month announcing its increase in frequency to bi-monthly. The change included the move of Grant ‰Û÷Goba' O'Brien to editor with Ross Elliot (former editor) staying on as senior field editor due to other commitments. Sidetrack editor and founder, Tony Kirby, will also be moving across to Morrison Media as editorial contributor. "We're both very happy with the arrangement and are looking forward to working together" he said. Tony travels extensively throughout Australia and the merge will see an increase in the breadth of trail riding covered by the magazine, as well as more technical stories of which Tony brings a wealth of experience. Tony describes his move to Morrison Media as a lifestyle choice. "After 15 years in the game, I'm ready to take a less active role, looking forward to concentrating on quality stories rather than attempting to do everything. Morrison Media's infrastructure will manage the organizational side of things. These guys never miss a deadline." The combination of titles will convert into increased cover sales for Morrison Media, providing greater market penetration for advertisers. "Trail Bike Adventure Magazine has already developed a solid relationship with advertisers and we will ensure Sidetrack advertisers are equally well serviced and are found a good home in the merge" says Michelle Feruglio, Advertising Director at Morrison Media. The next issue incorporating the merge will be called "Trail Bike Adventure Magazine & Sidetrack" and hits the news stand on the 21st December.

Share Article:

Facebook
Twitter
LinkedIn
Tumblr
Pinterest
Reddit
Email
Print

More News: Latest Headlines

More News: Latest Headlines

Industry

CFMOTO Launches New Microsite Dedicated To Its Expansive 450cc Line-Up

Supercross

Guillem Farres' Season Over As A Result Of A Serious Training Crash Injury

Motocross

Factory Honda In Winning Early Season Form At Sunshine State Championships

Dirt Track

2024 NSW Dirt Track Season Lifts Off At Somersby Super TT Meeting

Supercross

World Champion Max Anstie Secures 2024 East Coast Supercross Championship Red Plate

Motocross

Jed Beaton Tops The Podium At 2024 New Zealand Motocross Championships Round Two

Supercross

Cooper Webb And Haiden Deegan Win Drama-Filled Arlington Supercross

EnduroCross

Billy Bolt's FIM SuperEnduro Win Streak Continues In Bulgaria

Supercross

Shoulder Injury Rules Evan Ferry Out Of Arlington Supercross

Supercross

Christian Craig To Sit Out Arlington Supercross

MXGP

Mattia Guadagnini Joins The Early Season Injury List

Motocross

Jake Cannon Signs With Factory Honda

What's On This Week

AMA GNCC - R2
Wild Boar, Palatka, FL
Monday, March 4th, 2024
AMA Supercross Round 8
Daytona International Speedway -Daytona Beach, FL
Saturday, March 2nd, 2024
FIM SuperEnduro World Championship - R7
GP UK, Newcastle
Saturday, March 2nd, 2024

Featured:

First Look At The All New 2024 Beta 450RX

2024 Yamaha YZ250F Review

Enhance Your Bike’s Protection With Force Accessories Custom Clutch Cover

2023 Sherco 300 SE Factory Ride Review

Michelin StarCross 6 – Inspected

Drink Wirelessly with SoleStream

What's On This Week

AMA GNCC - R2
Wild Boar, Palatka, FL
Monday, March 4th, 2024
AMA Supercross Round 8
Daytona International Speedway -Daytona Beach, FL
Saturday, March 2nd, 2024
FIM SuperEnduro World Championship - R7
GP UK, Newcastle
Saturday, March 2nd, 2024