Moto GP

SUZUKI ECSTAR’s Federico Tondelli

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The MotoGPâ„¢ World Championship is a series that has huge relevance all around the world, being one of the most-followed and exciting sports.

Every event, from the winter tests to each one of the 18 races, gathers the interest of millions of fans who follow their champions at the circuits, watching on television, reading the news; or more-and-more important in recent years, via the internet.

It’s a huge and continuous flow of news and images that starts at the circuit and spreads all around the globe. For this reason the management of information and news is crucial, as well as managing the promotional appearances of the riders.

For this activity Team SUZUKI ECSTAR enrolled in their crew Italian Federico Tondelli, who is in charge of the management of press and communication activities.

Following the opening 2016 MotoGPâ„¢ test at Sepang, Malaysia last week, Tondelli reflects on his first year with the team and looks forward to the start of his second season with Team SUZUKI ECSTAR that kicks-off on March 20th at Losail International Circuit in Qatar.

What’s your story with Team SUZUKI ECSTAR?

“My background is in strategic communication and journalism. I’ve worked as strategic planner in digital and non-digital communication agencies and also was a contributor journalist for some Italian magazines and websites.

"My arrival in Team SUZUKI ECSTAR looked like something that only usually happens in movies; the first time I met Davide Brivio, the Team Manager, was in 2013 in Misano, when it was too early to talk about the marketing crew. We left with the hope of keeping in touch, but then in 2014 I took a break from the journalistic activity and we hadn’t any follow up.

"Then in February 2015 his call came as a coincidence, when I was completely re-planning my personal and professional life. This allowed us to draft a partnership in a very short time, meaning that in less than 15 days after the phone call, I was flying to Sepang for the second test.

"It has been a very quick start, it was my very first experience in a Factory MotoGP team and the activities were very demanding, but I found a very professional environment and many experienced people who made me feel “in a familyâ€

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