Product Release

Seven MX 20.1 collection

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Seven MX 20.1 collection
Seven MX has released details of it's 20.1 collection with Australian importer Steve Cramer Products saying the full range will be available in a week or so.

Seven MX was founded by American athlete James Stewart in 2013 to take athlete apparel and protection to heights never before reached. With his fierce competitive nature and passion for performance, James set out to assemble a team of like minded creatives and visionaries that would ultimately help him see into the future.

Now collectively as a team and a family, Seven will continue to push the boundaries, just as James Stewart has done his entire career. Below are details on the new range.


LIMITED ISSUE/CO LAB:
-Ethika will launch with 20.1 October 18th and be available in both youth and adult.
-Slay ‰ЫПAxell Hodges‰Ыќ signature collection will launch with 20.1 and be available on both youth and adult (Casual collection coming for 20.1)
-Zero Delta Navy/White
-Rival Trooper Sand

KEY UPDATES TO THE 20.1 LINE:

Annex Pants:
All Annex pants received a complete overhaul, adding 4-way stretch for mobility and laser cut holes for ventilation.

Zero partnerships:
"Slay‰Ыќ Axell Hodges:-
Axell and Seven collaborated to design a kit that represent the ‰ЫПSLAY‰Ыќ style and offer this to his millions of fans across the globe.
Who is Axell Hodges?
Axell "Slay" Hodges is an X Games gold medal motocross competitor known for his multifaceted athletics and style. Garnering a huge social media following, he is known for his unique moto videos.

Ethika:
Who is Ethika?
Ethika is a leading underwear lifestyle brand based out of Orange County, CA.
Ethika's success in the marketplace lies in our ability to deliver Quality Products, offer a Premium Brand Experience and Authentically Connect to a broad group of consumers. Since the inception of the brand, Ethika and its team have been determined to live life, innovate, and work hard, while staying true to our biggest asset ‰ЫТ our FAMILIE.

Seven 20.1 Zero Over Jersey
This lightweight mesh sleeveless over jersey is meant to be worn over our Zero Compression Jersey. Its part of a two-piece jersey unit to give you unmatched performance while racing the best in the world.

Seven 20.1 Zero Compression Jersey
Designed to give athletes unmatched energy saving support with cooler body temperatures. This compression jersey is part of a two-piece jersey unit meant to be worn under our Zero Over-Jersey that will give you unmatched performance while racing the best in the world.

Seven 20.1 Zero Pant
The new Zero pant has been totally re-imagined. No longer is it a hybrid 4-way stretch pant (using both stretch and non stretch materials), but now a complete 4-way stretch unit in its entirety. This makes the all new Zero pant work in unison with the human anatomy, allowing for unmatched mobility.

Seven 20.1 Rival Jersey
The Rival Jersey. A plush lightweight moisture-wicking performance based jersey tailored with laser cut precision. The new Rival jersey is a complete redesign from top to bottom. We wanted a new chassis cut that would aid in the athletes riding position and over all movements on there race craft.You will notice right away when wearing this new jersey that it was created for the future of racing

Seven 20.1 Rival Pant
A durable, breathable, lightweight moto unit for athletes who punish everything in their quest to reach the top. A redesign of the Rival pant meant evolving it into the new age that is 4-way stretch. 4-way stretch materials are now the norm and to have a race pant that is not utilizing them makes no sense. The process began with creating a much more durable 4-way stretch fabric that would withstand the demands and take the repetitive beatings athletes today put them thru. Adding non stretch materials in key areas to keep durability high was step two. This new Rival pant has now become the old Zero pant on steroids. A durable 4-way stretch hybrid that gives the athlete the best of both worlds (using both stretch and non stretch materials)

Seven 20.1 Annex Jersey
Tailored athletic fit to reduce bunching and excess bulk
Plush moisture-wicking polyester material construction keeps you cool and dry
Non-fade sublimated graphics

Seven 20.1 Annex Pants
The Annex pant has an all-new chassis with new 4-way stretch in all key areas
Durable, polyester material construction.
Air intake panels help to regulate body temperature
Large wrap-around rear yoke stretch panel for unrivalled fit and support
Anti-slip waist closure system for a secure fit and peace of mind on those core-ripping seat bounces
Heat and abrasion-resistant top grain leather knee panels for added durability and grip


For details on the complete range click here: https://www.stevecramerproducts.com/seven-2020-20-1

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