General

Little Red Rider joins the club – 10000th member

Posted:

Honda Red Riders Club, which was developed in early July 2004 and established in November of the same year, has recently celebrated its 10,000th member to join the Club. The Honda Red Riders Club is for kids aged between 6-14 who have a passion for motorbike riding and the Honda brand. The Club website incorporates both the philosophy of safety and respect, combined with a touch of fun and adventure for its youthful demographic. The site includes numerous images, information, competitions, prizes and many other downloads. Once a child is registered with the Red Riders Club which be done online, they then receive a free Honda sticker kit, individual membership card with personalised membership number, and a motorcycle safety DVD. This month, the 10,000th member joined the expanding fan base. Seven-year-old Bianca from Doveton, Victoria was just as excited as her proud parents Chris and Gina at being recognised as the noteworthy new member. Bianca, a student of Doveton Heights Primary School, first heard of the website through her parents who received a recommendation from a friend. After visiting the site, Bianca was determined to become part of the Club. When asked what she enjoys most about Red Riders, Bianca did not hesitate to say, "I really like the monthly competitions and reading the information on the website." So how exactly does a seven year old girl, without any brothers or sisters get into bikes? The answer is obvious - her father! "I like bikes because Dad likes bikes," she said beaming. Bianca who enjoys school, and in particular art and craft, describes herself as "creative" and happily shows off the many items she has made that are now proudly displayed around the house. She lists T-Ball, softball, basketball and soccer as some of her favourite sports - obviously not the most common pastimes of a seven year old girl! However in her passion for bikes, she is not alone. Bianca has other young female friends who are just as interested in two-wheeled sports, and some of her little mates even race. Although Bianca has not ridden a mini bike just yet, she continues to get a great deal of joy in riding on the back of Dad‰Ûªs bike for now, until she can get one of her own. The Red Riders website can be found at www.redriders.com.au. Footnote:
Honda recently won the national Australian Marketing Institute (AMI) award for the Red Rider Club initiative in the Relationship Marketing category. The AMI award recognises outstanding examples of marketing programs, with Honda beating out tough competition such as IBM and The Department for Health and Human Services.

Share Article:

Facebook
Twitter
LinkedIn
Tumblr
Pinterest
Reddit
Email
Print

More News: Latest Headlines

More News: Latest Headlines

Supercross

Cameron McAdoo and Seth Hammaker Make it a Daytona Double Podium

Long Track

Jarred Brook Takes Final Lap Victory At The 2024 Bathurst Long Track Masters

Supercross

Jett Lawrence Secures Third Victory, Tom Vialle Triumphs at Daytona Supercross

EnduroCross

Billy Bolt Crowned 2024 FIM SuperEnduro World Championship

AMA Supercross

The Emergency Department - 2024 AMA Supercross - Daytona Rnd 8

Industry

CFMOTO Launches New Microsite Dedicated To Its Expansive 450cc Line-Up

Supercross

Guillem Farres' Season Over As A Result Of A Serious Training Crash Injury

Motocross

Factory Honda In Winning Early Season Form At Sunshine State Championships

Dirt Track

2024 NSW Dirt Track Season Lifts Off At Somersby Super TT Meeting

Supercross

World Champion Max Anstie Secures 2024 East Coast Supercross Championship Red Plate

Motocross

Jed Beaton Tops The Podium At 2024 New Zealand Motocross Championships Round Two

Supercross

Cooper Webb And Haiden Deegan Win Drama-Filled Arlington Supercross

What's On This Week

MXGP - R1
MXGP of Patagonia-Argentina - Villa La Angostura
Sunday, March 10th, 2024
AMA GNCC - R3
The General, Washington
Sunday, March 10th, 2024
AMA GNCC - R2
Wild Boar, Palatka, FL
Monday, March 4th, 2024
Gippsland Region MX - R2
Korumburra
Sunday, March 10th, 2024
AORC - R2
Roma, Qld
Sunday, March 10th, 2024
AORC - R1
Roma, Qld
Saturday, March 9th, 2024

Featured:

First Look At The All New 2024 Beta 450RX

2024 Yamaha YZ250F Review

Enhance Your Bike’s Protection With Force Accessories Custom Clutch Cover

2023 Sherco 300 SE Factory Ride Review

Michelin StarCross 6 – Inspected

Drink Wirelessly with SoleStream

What's On This Week

MXGP - R1
MXGP of Patagonia-Argentina - Villa La Angostura
Sunday, March 10th, 2024
AMA GNCC - R3
The General, Washington
Sunday, March 10th, 2024
AMA GNCC - R2
Wild Boar, Palatka, FL
Monday, March 4th, 2024
Gippsland Region MX - R2
Korumburra
Sunday, March 10th, 2024
AORC - R2
Roma, Qld
Sunday, March 10th, 2024
AORC - R1
Roma, Qld
Saturday, March 9th, 2024