Industry

Honda takes top 3 spots and leads the motorcycle market

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With strength and stability, Honda once again led the motorcycle market achieving 1st, 2nd and 3rd top models and overall top market share in 2011.

According to the 2011 FCAI retail report*, Honda's CRF50F was the top selling motorcycle with the CT110 and CBR250R following closely behind. Overall growth was recorded across three of Honda's four product categories with ATVs leading the way with 21% growth followed by a 10.8% growth in Road and 5.7% in Scooter, Honda's Off Road range remained fairly steady.

Honda Motorcycles General Manager, Tony Hinton is more than pleased with the manufacturer's number one retail position; "this is a fantastic result for us, we have seen growth in many of our existing models and have also seen excellent take-up on new models we have introduced to the market".

Honda's CBR250R was the 2011 shining star after its release in March. The CBR250R shot to being the number one selling 250cc motorcycle and achieved 3rd model overall. However, it was Honda's ever popular Funbike, the CRF50F that topped the charts for 2011 as the best selling model.

Several Honda models led their class; the legendary CBR1000RR was the number one selling super sport model, the CB400 led the naked category, Honda's CRF250R proved the most popular in the motocross category and the CRF230F was the top trail model.

Confident that the motorcycle market will continue its positive trend, Mr Hinton said, "the overall market has gained momentum in the last 12 months and we look forward to sales remaining strong as we move into 2012".

2011 saw some exciting new releases for Honda. The all-new CBR250R was released in March and has already forged a steady following. An updated TRX500FM range was released in August boasting technological advancements ensuring its continued popularity in the market. Other 2011 product releases included the Dio Scooter and the VFR800X Crossrunner.

Standing in the wings for 2012 is Honda's ultimate performance machine, the 2012 CBR1000RR as well as the 2012 Goldwing, both models will launch into the market later this quarter.

Honda is confident that with their strong product line-up and constant advancement they will remain ahead of the competition throughout 2012.

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