Industry

Honda Motorcycles clarify Honda Australia business model changes

Posted:

Honda Motorcycle, Marine and Power Equipment Australian headquarters in Melbourne.
The announcement by Honda Australia (Cars) that it is adopting a new business model, commencing mid-2021, has no impact upon Honda‰Ûªs Motorcycle, Marine or Power Equipment networks or their business.

There has been some confusion after certain automotive media wrongly included Honda Motorcycles in various news articles as being part of the Honda Australia (Cars) changes.

Honda Motorcycle, Marine and Power Equipment business is controlled by a separate entity in Australia; Honda Australia Motorcycle & Power Equipment Pty Ltd. This company was created in 1991 as Honda recognised the different needs of each product family. This separation spawned significant growth in Power Equipment and Marine business and cemented Honda Motorcycles as the perennial market leader for more than 20 years.

As a legal business entity, Honda Australia Motorcycle & Power Equipment Pty Ltd is a subsidiary of Honda Australia Pty Ltd, itself a wholly owned business of Honda Motor Co Ltd (Japan). Honda Australia Motorcycle & Power Equipment Pty Ltd operates from different premises, with a different board and management team.

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