Fox have announced today that Pete Fox will rejoin the company in the newly created role of Chief Creative Officer (CCO).
Pete Fox will report directly to Interim CEO Scott Olivet with his appointment being effective immediately.
Formerly the company‰Ûªs President and CEO, Pete Fox is rejoining the business in an executive management capacity with responsibility for the creative direction of the brand. As CCO, he will directly manage the Design, Marketing and Sports Marketing teams. In addition to his new role at the company, Pete will be a substantial minority investor and will maintain his seat on the Board of Directors.
‰ÛÏI have always been passionate about developing high-performance products for our athletes and telling unique brand stories, and I couldn‰Ûªt be more excited to have the opportunity to focus on it full time,‰Û
