SX Global has unveiled a new logo and branding elements that will visually characterize supercross global Championship in the minds of fans for years to come.
The WSX logo and brand elements are grounded in the geometry of supercross, featuring a visual system of shapes and angles that call upon the most recognized features and elements of supercross tracks. Sharp angles and flowing curves carry through the visual outlines of whoops, rhythm sections, doubles, triples and hairpin turns, all tied together to create a simple, yet powerful and authentic visual identity.
“These new brand elements will ensure that the FIM WSX Championship and our Grand Prix events have an instantly recognizable visual identity for fans, clearly identified within the sport,” said Adam Bailey Head of Motorsport for SX Global. “Led by the simplistic power of our WSX logo, the bold combination of blazing orange and charcoal grey will become the visual calling card for the WSX Championship for many years to come, and the flag we carry at the forefront of our efforts around the world.”
“Working closely with Pangaea Creative, together we embarked on a high pace, dynamic branding process, with full immersion in the sport’s competitive history and with its global fanbase at the design’s core” said Thea Jeanes-Cochrane. “Inspired by the past, and driven toward the future under SX Global’s leadership, we believe Pangaea’s hand crafted, bespoke WSX letters and duotone colorways form a timeless, bold motorsport wordmark and capture the sports’ exciting new era of global expansion. As the WSX brand story and visual identity evolves, we are excited to share the numerous design elements that will cleverly convey the uniqueness of supercross racing as a form of competitive global motorsport.”
The creation of the new WSX logo and brand identity are the latest in a series of ongoing development efforts that will continue to elevate and solidify the FIM World Supercross Championship.