Data released today by the Federal Chamber of Automotive Industries (FCAI) revealed 18,438 motorcycles, ATVs and scooters were sold during the first three months of 2019, compared with 21,599 for the same period in 2018.
This represents a 14.6 per cent decline for the market in the first quarter, with all market categories except scooters affected by the downturn.
Honda was the overall leader with a 21.8 per cent share of the national market, followed by Yamaha with 20.8 per cent and Kawasaki with 11.8 per cent.
Across the industry segments, Scooters defied the market trend, with a 29.6 per cent climb in sales during the first quarter. Honda held a 36.6 per cent share, followed by Piaggio with 17.1 per cent and Vespa with 16.6 per cent in this segment.
The ATV/SSV category showed a decline of 23.7 per cent. Within this category, Polaris maintained market leadership with a 31.2 per cent share, followed by Honda with 19.5 per cent, and Yamaha with 18.4 per cent.
Off-road category sales fell 9.3 per cent compared with the first quarter of 2018. Yamaha maintained its market leadership with a 27.8 per cent share, followed by Honda with 26.4 per cent, and KTM with 18.1 per cent.
The Road segment fell by 19.2 per cent. Harley-Davidson was the market leader with a 19.1 per cent share, followed by Yamaha with 18.2 per cent and Honda with a share of 16.6 per cent.
