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Epic WR450F video hits TV screens across Australia

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Zoom TV's award winning creative director Mark Toia has once again produced a stunning visual feast featuring Yamaha's new fuel injected WR450F.

The WRF movie titled Reunion was filmed around the stunning Queenstown area of South Island, NZ and features some achingly beautiful scenery as well as the versatility and performance of Yamaha's class leading enduro bike.

Toia employs a powerful theme for the film which has been created in formats ranging from a full two minute cinematic version down to a 15 second television commercial.

The storyline follows four childhood friends who are bonded together at their favourite scenic spot. As adults they have trodden separate paths, but their WR450Fs reconnect the group and transport them to the annual meeting point that has a killer view.

"The film is designed not just to promote the WR450F but also to make people want to get out in the great outdoors and ride," explains Yamaha's Brand Development Manager Peter Payne.

"We just provide the logistics for Mark to work with - he does the rest. And the result is absolutely world class. His ads have become industry standards to such an extent that we hear this common request: "I want an ad like the Yamaha one!" Payne added.

Yamaha fans will recognise Toia's unique cinematic treatment because Reunion is the latest in a long line of award winning television commercials featuring the brand and created by Toia and his company Zoom TV stretching over 10 years.

Other masterpieces include the 2007 WRF ad that featured Yamaha Racing's Scott Bishop riding his WR450F out of an office and straight into a world of adventure.

"The first TVC I made was for Yamaha back in 1998, athough prior to this I shot still photography for them," explained Brisbane based Kiwi Toia. "As a keen motorcyclist and a fan of the brand I knew I could create a film that would have an affinity with the motorcycling community, while at the same time hitting the right spots with the general market.



The making of Reunion

The obvious challenge of shooting around Queenstown is weather. Toia's hectic schedule meant there was only a small window of opportunity in May when snow was still an issue in the mountainous area. The day before the shoot the 4WDs struggled to access the filming location.

Glacier Southern Lakes Helicopters pilot Alfie Speight took care of the aerial shots. A remote controlled gyrostabilised Shotover camera system was fitted to the nose of a Eurocopter Squirrel helicopterÌ¢‰âÂå_ and costs a cool $800,000.

Toia used a revolutionary Red Epic digital camera system being an early convert to the ultra high resolution, high speed hardware.

The location property is a working farm at Queenstown Hill beside the Shotover river. And the riders are all Queenstown locals.

Rider #1 is Antony Sproull who runs Performance MX Coaching and also works in his father's business, Air Milford.

Rider #2 is Lachie Columb, older brother of NZ MX Champ Scott Columb.

Rider #3 is David Coulter, an electrician and former MX racer.

Zoom Film TV crew and riders in front of the Remarkables mountain range. Director Mark Toia is fourth from right Rider #4 is Alanna Columb, Lachie's younger sister and NZ Downhill Mountain Bike Champion.

All sound effects were recorded with Toia's iPhone. The music was written especially for the movie. The track is called Feel Alive and was created by Raf Mikolajcyk from Jarsonic Studios in Brisbane.

Top Image: The Crew behind the latest Yamaha video come commercial

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