Industry

Economic Pressures Put The Squeeze On Australian Motorcycle Sales

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A total of 42,541 motorcycles and Off Highway Vehicles (OHV) were sold in Australia from January to June 2024, marking a decrease of 5.6 per cent compared with the same period in 2023 according to the latest FCAI figures.

Road motorcycles represented 39.0 per cent of total sales with 16,568 units sold, a decrease of 5.0 per cent on 2023 figures.

OHV made up 16.8 per cent of total sales with 7,155 units sold, representing a decrease of 12.2 per cent on 2023 figures.

Off Road Bikes (ORB) accounted for 38.2 per cent of total sales with 16,248 units, showing a decrease of 3.8 per cent on 2023 figures.

Scooters made up 6.0 per cent of total sales with 2,570 units, which is a decrease of 1.8 per cent compared to 2023.

Yamaha remains the number one selling brand, followed by Honda, Kawasaki, and KTM.

FCAI Chief Executive Tony Weber noted that it has been a challenging six months for the motorcycle industry.

“The results highlight the economic pressures impacting Australian households including cost of living increases and interest rate rises. We continue to monitor economic conditions and their potential impact on sales across all market segments,” Mr Weber said.

“The slight decline in scooter sales, despite their typically steady performance in recent months, suggests that consumers are feeling the pinch more acutely this year.”

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