Industry

Downward Trend In Australian Motorcycle Sales Continues

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A total of 45,085 motorcycles and Off Highway Vehicles (OHV) were sold from January–June 2023, marking a decrease of 5.9 per cent compared with the same period in 2022.

Road motorcycles made up 38.6 per cent of total sales with 17,432. This is a decrease of 4.0 per cent on 2022 figures.

Off road motorcycles made up 37.4 per cent of total sales with 16,884 units, a decrease of 13.0 per cent on 2022 figures.

Scooters accounted for 5.8 per cent of total sales, with a sales result of 2,618. This represents a decrease of 6.3 per cent on 2022 figures.

While sales across most segments fell, the OHV market grew by 7.6 per cent with sales of 8,151. This represents 18 per cent of total sales.

“It was significant to see that the sales of road motorcycles exceeded the sales of off road motorcycles during the first six months of this year,” according to FCAI Chief Executive Tony Weber.

“Also of note was the six per cent decrease in scooter sales compared with this time last year noting that sales of scooters generally held firm during challenging economic times.

Mr Weber acknowledged that it had been a tough six months for the motorcycle industry, noting that this was in line with economy wide pressures with cost of living increases and interest rate rises.

“We will monitor the broader economic conditions and the potential for them to impact on sales across each of the market segments,” Mr Weber concluded.

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