Industry

BMW Motorrad Already Outperforms Previous Year’s Record Sales

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As of November, BMW Motorrad has sold 7,0 % more vehicles than in the equivalent period of the previous year, 116,463 (prev. yr.: 108,872) motorcycles and maxi scooters were supplied to customers worldwide.

As of November 2014, this already puts sales above the record figure achieved in 2013 overall (as of December 2013: 115,215 units). In November BMW Motorrad sold 7,411 units (prev. yr.: 7,342 units). This is an increase of 0,9 % as compared to an already strong showing in November 2013.

"One month before the end of the year we have supplied 116,463 vehicles to our customers, thereby already surpassing last year's record sales figure." Heiner Faust, BMW Motorrad Head of Sales and Marketing said. "This excellent retail result is mainly due to solid growth in the European markets, Asia and the USA. The sales figure for Germany, our largest individual market, is just above last year's high level."

"Demand continues to be strong for our R series models launched in 2014 with the new air/liquid-cooled boxer engine, as well as for the purist boxer roadster BMW R nineT and the sporty 4-cylinder roadster BMW S 1000 R. As Heiner Faust adds: "Clearly we are appealing very effectively to our customers with all our new models.

"BMW's shooting star is the R nine T, which has made it from zero to fourth place on our bestseller list as of November." Faust continued. "Meanwhile, our new supersports bike for model year 2015 - the S 1000 RR - has received outstanding reviews in the motorcycle press.

"We are very much looking forward to seeing the first comparative tests among current competitors. We are also getting very positive market signals for our other four new motorshow presentations, the R 1200 R roadster, the sports touring bike R 1200 RS and the S 1000 XR in the new Adventure-Sport segment, as well as the mid-range model F 800 R.

"So as the year draws to a close we are not only looking at a new sales record but also excellent prospects for further growth in 2015." Faust concluded.

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