Industry

BMW Motorrad achieves record sales for the fifth time in succession in 2015.

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BMW R 1200 GS
BMW Motorrad have reported that they once again sold significantly more motorcycles and maxi scooters in 2015, 10.9 % above in the previous year.

This means that the motorcycle segment of the BMW Group has achieved a new all-time sales high for the fifth time in succession. With a total of 136,963 vehicles sold (prev. yr.: 123,495 units), the most successful premium manufacturer of motorcycles and maxi scooters supplied 10.9% more vehicles last year than in 2014.

In the month of December, too, sales increased by 6.6 % to a new record figure of 7,497 units (previous year: 7,032 units).

BMW Motorrad experienced growth in all markets worldwide and was the market leader in 26 countries in the premium segment of motorcycles over 500 cc. The markets of North America and Europe made the biggest contribution to the increase in sales.

The blue-and-white brand‰Ûªs biggest single market in 2015 was once again Germany. 23,823 vehicles remained in the home market, in other words some 17.4% of total sales. With a share of more than 25%, BMW Motorrad was once again the market leader. The USA followed in second place with 16,501 vehicles sold.

The largest single markets follow in the order of France (12,550 units), Italy (11,150 units), UK (8.200 units) and Spain (7,976 units).

Stephan Schaller, President BMW Motorrad: ‰ÛÏWe are able to look back on an exceptionally successful year. For the first time in the history of our company we supplied more than 135,000 BMW motorcycles and maxi scooters. I should like to thank our customers most sincerely for the enormous trust they have placed in BMW Motorrad‰Û
BMW G 310 R
Stephan Schaller continues: ‰ÛÏOur product and market offensive will be backed up by a repositioning of the BMW Motorrad brand. Under the brand claim ‰ÛÏMake Life A Ride‰Û
In addition, the maxi scooters C 650 GT and C 600 Sport attracted a good response: 4,530 units were sold in the last year before their model change. Sales of the electrically powered scooter BMW C evolution remained on track with 957 units. This good acceptance among customers shows that BMW Motorrad chose the right approach by taking this first step in the direction of electromobility.

"From spring to summer 2015 we launched no less than five new models, Stephan Schaller added, - the F 800 R, the S 1000 RR, the R 1200 R and RS and also the S 1000 XR. These made a crucial contribution to the sales success of BMW Motorrad.‰Û

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