Industry

Australian Motorcycle Sales Drop Slightly Amid Continued Consumer Caution

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Australian motorcycle and Off-Highway Vehicle (OHV) sales saw a slight dip in the first quarter of 2025, with a 3.5 per cent decline compared to the same period in 2024.

According to the latest data from the Federal Chamber of Automotive Industries (FCAI), 19,206 units were sold between January and March this year.

Yamaha led the pack as the top-selling brand for the quarter, followed by Honda, Kawasaki, and KTM.

When broken down by segment, the results are as follows:

• Road motorcycles: 8,073 units (down 1.8 per cent)
• Off-road motorcycles: 6,897 units (down 5.0 per cent)
• Off-Highway Vehicles (OHVs): 2,909 units (down 2.3 per cent)
• Scooters: 1,327 units (down 8.5 per cent)

FCAI chief executive Tony Weber explained that the figures reflect the ongoing challenges faced by consumers and the broader economy. “Motorcycles are often a discretionary purchase, and in the current environment of high living costs and interest rates, many Australians are understandably more cautious with their spending,” Mr Weber said.

The scooter segment, which had seen recent growth driven by urban mobility trends, experienced the steepest decline, falling by 8.5 per cent compared to 2024.

Mr Weber acknowledged the tough market conditions but remained optimistic. “While there is a slight softening across all categories in the wake of current economic conditions, we expect to see enthusiasm among Australian riders to return as conditions stabilise and maybe ease,” he said.

As the year progresses, it remains to be seen how the Australian motorcycle market will respond to these ongoing economic pressures.

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