Industry

Australian Motorcycle Sales Decline In January–March 2024 Quarter

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A total of 19,903 motorcycles and Off-Highway-Vehicles (OHV) were sold from January–March 2024, marking a decrease of 11.0 per cent compared with the same period in 2023.

Road motorcycles made up 41.3 per cent of total sales with 8,217. This is a decrease of 10.2 per cent on 2023 figures.

Off road motorcycles made up 36.5 per cent of total sales with 7,260 units, a decrease of 11.9 per cent on 2023 figures.

Off-Highway Vehicles accounted for 15 per cent of total sales, with 2,976 vehicles sold. This represents a decrease of 16.1 per cent on 2023 figures.

While sales across most segments fell, the scooter market grew by 1.1 per cent with 1,450 vehicles sold. Scooters represent 7.3 per cent of total sales in the Australian market.

Federal Chamber of Automotive Industries Chief Executive Tony Weber said the decline in total market sales is consistent with cost of living and rising interest rate pressures in Australia.

“As Australians manage tighter finances, recreational products such as motorcycles are often the first to be affected.
“The continued growth in scooters sales highlights a change in preferences in the Australian market and consumers shifting to mobility options that offer easier parking, quicker commute times and reduced fuel costs.”

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