Industry

2023 Australian Motorcycle Sales Soften As Economic Woes Take Hold

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A total of 68,752 motorcycles and Off Highway Vehicles (OHV) were sold from January–September 2023, marking a decrease of 2.3 per cent compared with the same period in 2022.

Road motorcycles made up 37.7 per cent of total sales with 25,952. This is a decrease of 1.1 per cent on 2022 figures.

Off road motorcycles made up 39.6 per cent of total sales with 27,212 units, a decrease of 3.8 per cent on 2022 figures.

Scooters accounted for 6.4 per cent of total sales, with a sales result of 4,413. This represents an increase of 9.0 per cent on 2022 figures.

While sales across most segments fell, the OHV market grew slightly by 0.1 per cent with sales of 11,175. This represents 16.2 per cent of total sales.

In terms of market performance, Yamaha is the leader followed by Honda, Kawasaki and KTM.

“Although Scooters are a small portion of the overall market, it was important to note the significant increase in sales compared with 2022,” according to FCAI Chief Executive Tony Weber. “This is a turn round from the results we were seeing during the first six months.”

“The economic environment continues to impact sales of motorcycles and scooters as people deal with cost-of-living pressures and rising interest rates. However, motorcycles and scooters continue to be a viable option for personal transport, often ideal for short journeys along with reducing traffic congestion,” Mr Weber said.

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