The Australian Grand Prix Corporation, in conjunction with Dorna, have announced AirAsia as the new naming rights sponsor of the 2012 Australian Motorcycle Grand Prix in an exciting title rights sponsorship deal.
Australian Grand Prix Corporation Chief Executive Officer, Andrew Westacott, said the new alliance would help to deliver another world-class Australian Motorcycle Grand Prix to Victoria.
"We are delighted to be partnering with international airline AirAsia as the title sponsor of the Australian Motorcycle Grand Prix. It couldn't be a better time to get involved with what is set to be yet another blockbuster event at Phillip Island," Westacott said.
AirAsia, Asia's leading low cost airline, was established with the dream of making international travel accessible for everyone. For 11 years AirAsia has broken travel norms around the globe and has swiftly risen to become a business leader.
With a route network that spans more than 20 countries, AirAsia has been voted World's Best Low-Cost Airline for 3 years running at the prestigious Skytrax Awards thanks to the excellent service it offers thousands of passengers each day.
AirAsia Chief Executive Officer, Tony Fernandes, said the close relationship with MotoGP presents a great opportunity for AirAsia to expand brand awareness within Australia and internationally.
"Our partnership with MotoGP is further strengthened through the signing of this agreement. Our airline believes in MotoGP because it allows us to expand our brand awareness and also helps us reach a young audience who are going to use our broad range of services. Our involvement in the MotoGP World Championship increases every year, as AirAsia has also been involved in the sponsorship of teams and riders, demonstrating our belief in motorcycle racing, a thrilling sport with millions of fans around the world."
With the involvement of AirAsia, the 2012 AirAsia Australian Motorcycle Grand Prix is bound to push excitement levels to the limit, both on and off the circuit.