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CF Moto brand transition in Australia

Posted: Thursday, 29th July, 2010 : 5:16 PM - - 422 Reads

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Mojo Motorcycles has announced a new relationship with the renowned motorcycle, ATV and scooter manufacturer - CF Moto.

The Melbourne based distributor has offered a selection of CF Moto products to Australian customers through its Mojo Scooter Co. brand since 2009.

Under the terms of the new relationship, Mojo Scooter Co. branding will be dropped from those CF Moto products currently offered. The product will now be marketed as CF Moto to help better reflect the manufacturer’s global branding strategy.

The shift in branding will in no way affect warranty, parts availability or service for these products.

Mojo Motorcycles company director Michael Poynton was clearly excited at the announcement of the new relationship.

“CF Moto is an organisation of exceptional calibre and to be able to help them implement their global branding strategy is very exciting for us”.

“Even though our customers won’t notice an immediate change - they will still receive the same high level of parts and warranty service that they are used to - they will certainly benefit from this relationship in the long run with new models ” stated Poynton.

The current scooter line-up achieved the highest percentage growth for the first half of 2010 based on official FCAI industry data. The rebranding exercise will pave the way for an extension of the current Motorcycle and Scooter lines which have been well received in Australia. On top of this, it coincides with the launch of the unique range of CF Moto All Terrain Vehicles.

“CF Moto is very well known through Europe and the USA, there is no doubt that this is a brand you will be hearing a lot more about in Australia” Poynton finished with.

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