Industry News
BMW F 800 R wins a Red Dot Award
Posted: Friday, 19th March, 2010 : 1:07 PM - - 1,673 Reads
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BMW's F 800 R road bike has been awarded the internationally renowned Red Dot Award along with an honourable mentions from the international jury of experts for the BMW S 1000 RR.
The red dot award is one of the most important awards in the world for product design. It was first awarded in 1955 and recognises outstanding design work in a wide range of categories including not only automobiles, architecture, household and home electronics but also fashion, life science and medicine.
This year the jury, made up of international design experts, rated 4252 products from 57 nations. Their assessment is based on 17 criteria ranging from degree of innovation to functionality and ecological compatibility. In the category automobile, transport and caravan the jury issued 24 red dot awards this year - three of the award winners received the special "best of the best" rating.
With the red dot award 2010 for the BMW F800R, BMW Motorrad likewise continues its successful series of entries in renowned design competitions. The medium-category naked bike launched in the spring of 2009 brings the design concept of the large 4-cylinder roadsters (K 1300 R) to a new segment. A sporty touch and high-quality details determine the character of this model. The outstanding quality of the design also extends to the optionally available accessory components such as a windshield, a pillion passenger seat cover, radiator trim panels and an engine spoiler.
The motorcycle model BMW S 1000 RR is characterised by impressive riding qualities and a striking design. The innovative supersports bike, which received an honourable mention at the red dot awards 2010, has a design which is typified by a short, low front section and a high, compact rear and which conveys a striking visual lightness. The asymmetrical headlamps and side trim elements as well as the visually separated front section - the so-called "split face" - are characteristic BMW Motorrad design elements which are reinterpreted here. The fact that the seating position is focused towards the front wheel indicates that the BMW S 1000 RR is entirely geared towards the rider and towards sporty use.
The Red Dot Award's will be presented at the gala held at the Aalto Theatre in Essen on July 5th 2010
Main Photo: BMW F 800 R
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